Franchise Marketing Manager
Middletown
Franchise Marketing Manager
Full Time • Middletown
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Are you someone who…
- is looking to merge a passion youth enrichment with a career in marketing?
- wants to use your subject matter expertise in building local & community engagement, to support and train others?
- enjoys working on a fast-paced and collaborative marketing team?
- is eager to grow with a flexible and thriving company?
Then keep reading!
Hi! We’re Stronger Youth Brands, headquarters for Soccer Shots (US) and Little Kickers (UK) youth enrichment franchise brands. We’re seeking a creative and high-performing Franchise Marketing Manager to:
- support the effectiveness of our marketing team’s output (via project management); AND
- enhance our franchise communities’ local marketing efforts through developing and delivering local marketing strategies, content and training.
Why is this role important to us? Our marketing team drives the campaigns, assets, and strategies that help us meet families where they are. With over 600+ franchise businesses worldwide, building strong local brand awareness is essential to expanding our reach and impact.
The Franchise Marketing Manager serves as a primary marketing support contact for Franchise Partners and works closely with the broader marketing team to execute brand initiatives. This role balances day-to-day franchisee support, project management, and marketing execution.
The person in this role helps Franchise Partners use the tools, programs, and brand assets while also coordinating creative requests, managing marketing workflows, and supporting local marketing efforts. This position requires someone who can manage a high volume of requests, prioritize effectively, and keep projects moving while maintaining strong relationships with Franchise Partners and internal teams.
Key Responsibilities:
- Franchise Marketing Support
- Serve as the primary point of contact for Franchise Partners.
- Support rollout of marketing initiatives, tools, and campaigns across the franchise system.
- Support Franchise Partners in adapting national campaigns for their local markets.
- Help Franchise Partners understand and use brand marketing tools, templates, and programs.
- Local Campaign Execution & Digital Marketing Support
- Assist in developing and maintaining local marketing calendars that align with seasonal campaigns and program priorities.
- Research, establish, and support local-level partnerships, vendors, or promotional opportunities.
- Develop and update local-level marketing how-to guides, playbooks, and training materials.
- Guide Franchise Partners on local digital marketing, including social media, paid advertising, and local listings.
- As needed, capture photo and video content to support marketing efforts across social, email, and digital channels.
- Marketing Team Project Management & Operations Liaison
- Provide project management & oversight of all external marketing requests and queries, including managing project details and timelines.
- Maintain visibility into project workload and clearly communicate timelines and expectations.
- Act as liaison between the Marketing team and other departments, to bridge processes and ease collaboration.
- Work closely with marketing leadership and the Operations Teams to ensure Franchise Partner needs are understood and addressed.
- Act as Franchise Level Marketing SME for all SYB Brands
- Act as the SME for all franchisees across the network.
- Train and educate franchise community (in-person & online, 1:1, in groups at training events) on successful execution of marketing campaigns & initiatives, and brand compliance.
- Stay informed of best practices in marketing, specifically in the youth sports/enrichment and franchising industries.
- Identify common challenges or requests and help improve tools, templates, and processes to better support the network.
About the Company, Culture & Commitment:
Our company’s vision is to provide beloved growth experiences for children; a remarkable experience for every family. We’re in the business of creating smiles, doing silly dances, but most importantly, leaving a positive lasting impact.
Our dedicated Stronger Youth Brands Team of approx 40 people supports our franchises globally, running intro-to-sport and enrichment programs in their local communities.
Our Interview Process:
Following submission of a resume/application, selected candidates will be invited to complete the following interview steps:
- A 30-minute video call with the HR department (Microsoft Teams)
- A "virtual" Q&A (we'll send you questions to upload audio-recorded responses)
- A 1-hour video call with the Director, Marketing & Communications (Microsoft Teams)
- A 2-hour in-person “Team Interview” in our Middletown, PA office.
We're seeking a hard-working, team player with:
- Passion for our vision and mission
- A core value fit
- Minimum 3-5 years of experience in marketing, franchise support, account management, or related role
- A bachelor’s degree in a related field (including marketing, communications, business management & advertising, etc.)
- Strongly Preferred: experience working in a multi-location or franchise environment, Salesforce Marketing Cloud experience, including general SQL knowledge
- Professional curiosity and the ability to leverage working knowledge for better success
- Customer service mentality, proactive & professional communication
- Tech savviness
- Efficiency in the Microsoft Office Suite (Word, Excel, PowerPoint)
- Proficiency in capturing content for social media (basic photography and video)
- Collaborative and creative problem-solving skills
- Highly organized and detailed, even at a fast pace
- Ability to grow – accepts new challenges, and improves from feedback
Apply now!
Note about compensation range: the listed compensation range is for the starting salary in the position.
Note about location: hybrid work environment (per week: 2 days in-office, 3 days remote)
Note about location: hybrid work environment (per week: 2 days in-office, 3 days remote)
Stronger Youth Brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Compensation: $60,000.00 - $65,000.00 per year
A little bit about us:
Stronger Youth Brands is a growing, global franchising platform providing youth enrichment experiences designed to help children learn and grow! Our programs are not just imaginative and fun - but focus on helping children build foundational skills and core abilities that will help them succeed as they grow. Through teaching the "FUNdamentals," and keeping the learning process playful and exciting, Stronger Youth Brands programs leave life-long positive impacts on the children we serve and their families.
The Stronger Youth Brands Family currently includes:
Soccer Shots is an engaging children’s soccer program designed for children ages 2-8, with a focus on character development. We positively impact children’s lives on and off the field through best-in-class coaching, curriculum, and communication. Our vision is to provide a beloved growth experience for every child, a remarkable experience for every family!
Soccer Shots currently has over 300 franchises across North America and serves over 550,000 children each year!
Little Kickers was founded in the UK in 2002 as a program to get young pre-school aged children involved in and enjoying sport.
Now, with 300+ franchises in over almost 30 countries, Little Kickers is a global leader in providing high quality football (American Soccer) skills, and important preschool learning to children - more than just soccer.
Our incredibly talented and caring team supports our franchise community in delivering programs through a variety of functions including field support, marketing, sales, technology, education & training, finance, and more! We're a group of 45+ individuals from diverse backgrounds and industries, brought together by our shared commitment to providing beloved growth experiences for every child, and remarkable experiences for every family.
Our Culture and Values
Bringing our vision to reality is hard work; and we've found creating positive experiences for those who make it happen is as important as for the children and families we serve. That's why we're intentional about building a positive company culture that's fun and rewarding, with a strong foundation that supports us in our daily roles, especially when navigating hard decisions or complex problems.
SYB's culture is centered around our Core Values:
Our Core Values aren't just words in our handbook. As CEO - Justin Bredeman says, "it's how we behave around here." In addition to our teams commitment to embodying these values in their day-to-day jobs and interactions, these principals guide our efforts in things like:
- Team bonding and celebration: multiple employee events each year, where we have fun and get time together outside of work.
- Flexibility: offering a variety of ways to own work schedules, and balance work/productivity with other priorities.
- Transparency and Communication: regular updates on KPIs and overall company performance
- Feedback & Development: providing intentional feedback at least 2x's per year to help our team grow and identify goals and professional development opportunities.
- Annual cost-of-living and performance based-increases.
- and more!
Like what you read? Apply or reach out to us to learn more!
(if you already have a resume on Indeed)
Or apply here.
our amazing team & culture
flexible/hybrid working options
medical, dental, vision, group life/disability & more!
growth opportunity
casual dress code
onsite futsal court & outdoor soccer field!
yearly cost-of-living & performance salary increases